Course Details

Marketing of Financial Services

  • Title : Marketing of Financial Services
  • Course TYPE : Training Course
  • Course No : TC39/2021
  • Duration : 03
  • Frequency : 01
  • Time : Tuesday 2nd of November 2021 - Thursday 4th of November 2021
  • Nature: Online
  • Target Group : Senior Principal Officer or Equivalent Officer and above
  • Methods : Lecture, Group Discussion and Case Study
  • Resource Person: BIBM Faculty and Professionals from Financial and other Institutions
  • Coordination Team :
    1 . Anila Ali
    2 . Rexona Yesmin
  • Objectives:

    a. To Familiarize the Participants with the Fundamentals of Marketing of Bank Products, Marketing Research, Branding and Relationship Banking.  

    b. To Acquaint the Participants with Different Techniques of Executing Marketing Functions in Banks Smoothly.

  • Contents:

    a. Marketing of Bank Services- Fundamentals, Market Structure, Scope, Competitive Environment and Shifting in Market Behavior.

    b. Bank Marketing Strategies and Plan and Marketing Research-Customer Behavior, Attitude and Techniques of Customer Survey, Market Segmentation, Targeting and Positioning Development.

    c.  Branding in Banks- Branding and Differentiation, Brand Values.

    d.  Product Development and Pricing Techniques.

    e.  Selecting Bank Branch Location (Application of Geographic Information System) and Distribution of Banking Services.

    f. Integrated Marketing Communications.

    g.  Relationship Banking-Concept, Scope, Service Management in the Banking Sector of Bangladesh.

Terms and Conditions:

1. BIBM member banks can access the online nomination form before forty (40) days of the commencement of programs. BIBM member banks can nominate a maximum number of five (05) participants for a Training Course / Training Workshop. The maximum number of participants in each Training Course / Training Workshop is 40. However, if the number of total nominees exceeds the maximum number, a final list of 40 participants will be prepared by the BIBM authority which will be available online five (05) days prior to the commencement of the Training Course / Training Workshop. Information in regard to rejection of any nomination will be communicated to the concerned bank at least three (03) days before the commencement of the Training Course / Training Workshop. No participant under the target group/level is allowed to participate in any Training Course / Training Workshop.

2.  All member banks are required to pay Tk.1000 per day per participant including holidays (if any) as a course fee. All charges are excluding VAT and Tax.

3. The pay order/bank draft drawn in favor of ‘Bangladesh Institute of Bank Management” has to be sent at least seven (07) days prior to the commencement of the Training Course / Training Workshop.

4. BIBM will send Meeting ID to the nominated participants (through email) to join the zoom meeting app-based interactive session. Moreover, the course Coordination Team and BIBM Training Wing will regularly communicate with the nominated participants for further updates.

5. The Training for each day will be as follows:

1st Session: 11.00 am – 12.00 pm      

2nd Session 12.05 pm – 13.05 pm

Lunch & Prayer Break: 13.05 pm – 14.05 pm

3rd Session 14.05 pm – 15.05 pm

4th Session 15.10 pm – 16.10 pm