Enhancing Service Quality and Digital Marketing in Banks
a. To acquaint the participants with the concepts, methods, techniques and strategies to accelerate banking service quality.
b. To familiarize and enhance digital marketing concepts, methods, channels and strategies in Banks.
a. Service Quality-Concept, Components, Measurement, Strategies and Sustainability; Post Service Relationship-Methods, Strategies and Sustainability.
b. Digital Marketing-Concepts, Methods, Channels, Plans, Strategies, Vision, Mechanism, Customer handling and Satisfaction.
c. Implication of Service Quality and Digital Marketing for Banking Business Growth.
Training for each day will be as follows:
1st Session: 11.00 am – 12.00 pm
2nd Session 12.05 pm – 13.05 pm
Lunch & Prayer Break: 13.05 pm – 14.05 pm
3rd Session 14.05 pm – 15.05 pm
4th Session 15.10 pm – 16.10 pm