Course Details

Enhancing Service Quality and Digital Marketing in Banks

  • Title : Enhancing Service Quality and Digital Marketing in Banks
  • Course TYPE : Training Workshop
  • Course No : TW01/2021
  • Duration : 2
  • Frequency : 1
  • Time : Sunday 17th of January 2021 - Monday 18th of January 2021
  • Nature: Online
  • Target Group : Senior Principal Officer or Equivalent Officer and above
  • Methods : Lecture, Group Discussion, Case Study, Panel Discussion and Formulation of Recommendation
  • Resource Person: BIBM Faculty and Professionals from Financial and other Institutions
  • Coordination Team :
    1 . Rexona Yesmin
    2 . Rahat Banu
  • Objectives:

    a.   To acquaint the participants with the concepts, methods, techniques and strategies to accelerate banking service quality.

    b.   To familiarize and enhance digital marketing concepts, methods, channels and strategies in Banks.

  • Contents:

    a.   Service Quality-Concept, Components, Measurement, Strategies and Sustainability; Post Service Relationship-Methods, Strategies and Sustainability.

    b.   Digital Marketing-Concepts, Methods, Channels, Plans, Strategies, Vision, Mechanism, Customer handling and Satisfaction.

    c.   Implication of Service Quality and Digital Marketing for Banking Business Growth.

  • BIBM member banks can access to the online nomination form before forty (40) days of the commencement of programs. BIBM member banks can nominate a maximum number of three (03) participants for a Training Course / Training Workshop. Maximum number of participants in each Training Course / Training Workshop is 40. However, if the number of total nominees exceeds the maximum number, a final list of 40 participants will be prepared by the BIBM authority which will be available online five (05) days prior to the commencement of the Training Course / Training Workshop. Information in regard to rejection of any nomination will be communicated to the concerned bank at least three (03) days before the commencement of Training Course / Training Workshop. No participant under the target group/level is allowed for participation in any Training Course / Training Workshop.
  • All member banks are required to pay Tk.1000 per day per participant including holidays (if any) as course fee. All charges are excluding VAT and Tax.
  • The pay order/bank draft drawn in favor of ‘Bangladesh Institute of Bank Management” has to be sent at least seven (07) days prior to the commencement of the Training Course / Training Workshop.
  • BIBM will send Meeting ID to the nominated participants (through email) to join the zoom meeting app based interactive session. Moreover, the course Coordination Team and BIBM Training Wing will regularly communicate with the nominated participants for further updates
  • Training for each day will be as follows:

            1st Session: 11.00 am – 12.00 pm      

            2nd Session 12.05 pm – 13.05 pm

    Lunch & Prayer Break: 13.05 pm – 14.05 pm

             3rd Session 14.05 pm – 15.05 pm

             4th Session 15.10 pm – 16.10 pm